2024
Kewpie Mayonnaise x Tom and Jerry
Kewpie Corporation collaborated with the internationally beloved animated franchise Tom and Jerry to create limited-edition mayonnaise jars. The goal was to design something visually striking and unique that would stand out from typical merchandise.
Rather than a solid background, I incorporated dynamic waves that mimic the smooth, flowing stroke of mayonnaise, adding depth to the design. By keeping the overall design simple, I ensured that the iconic characters stood front and center, allowing their playful energy to shine through while maintaining the simplicity of Kewpie's brand identity.
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Packaging
Art Direction